World of Blackness
Last updated: 14 October 2026
At World of Blackness (“we,” “our,” or “us”), accessible at https://worldofblackness.com/, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what information we may collect when you visit our website, how we use and protect it, when we may share it with third parties, and what choices and rights may be available to you.
This policy applies to visitors, readers, subscribers, and other individuals who interact with our website and digital publishing services.
1. Information We May Collect
Depending on how you use our website and the features we offer, we may collect the following categories of information.
Personal Information You Provide
You may voluntarily provide personal information when you:
- Contact us through a contact form or email.
- Subscribe to a newsletter or mailing list.
- Submit a comment or feedback.
- Participate in a survey, promotion, or other website feature.
- Communicate with us about corrections, editorial matters, or business enquiries.
This information may include your name, email address, message contents, and any other details you choose to provide.
Please avoid sending sensitive personal information unless it is necessary for your enquiry.
Information Collected Automatically
When you visit our website, certain information may be collected automatically by our website infrastructure or third-party services, where enabled. This may include:
- Internet Protocol (IP) address.
- Browser type and version.
- Device type and operating system.
- Pages visited and links clicked.
- Date, time, and duration of visits.
- Referring website or source.
- Approximate location inferred from an IP address.
- Diagnostic, security, and website performance information.
We use this information, where appropriate, to maintain website functionality, understand readership, identify technical problems, and help protect our services.
Cookies and Similar Technologies
Our website or its service providers may use cookies, pixels, local storage, and similar technologies to support website functionality, remember preferences, analyse traffic, measure advertising performance, or provide relevant advertising.
You can manage cookies through your browser settings and, where available, our website’s cookie preference tool. Disabling certain cookies may affect some website features.
Where consent is legally required for non-essential cookies or similar technologies, we will seek that consent before using them.
2. How We Use Your Information
We may use personal information for the following purposes:
- Website operation: To provide, maintain, and improve our website and its features.
- Communication: To respond to questions, messages, feedback, and requests.
- Newsletters: To send updates or editorial communications when you have subscribed or otherwise authorised us to do so.
- Analytics: To understand readership patterns and improve the relevance and quality of our content.
- Security: To detect spam, prevent fraud, investigate misuse, and protect our website.
- Legal compliance: To meet applicable legal obligations and respond to lawful requests.
- Advertising and affiliate measurement: Where applicable, to measure referrals, campaign performance, or qualifying purchases through third-party partners.
- Editorial operations: To assess reader feedback, manage corrections, and communicate about published material.
We will use personal information only where we have an appropriate legal basis and for purposes consistent with applicable law.
3. Legal Bases for Processing
Where the UK General Data Protection Regulation (UK GDPR), EU General Data Protection Regulation (EU GDPR), or similar laws apply, we may process personal information on one or more of the following legal bases:
- Consent: Where you have given permission for a specific purpose, such as certain marketing communications or non-essential cookies.
- Legitimate interests: Where processing is reasonably necessary for website administration, security, audience understanding, or business operations, provided your rights do not override those interests.
- Contract: Where processing is necessary to provide a service you have requested or to take steps at your request before entering into a contract.
- Legal obligation: Where we must process information to comply with applicable law.
Where processing relies on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before it was withdrawn.
4. Cookies, Analytics, and Website Performance
We may use analytics and performance services to understand how readers use World of Blackness and to improve our website.
Depending on the services actually installed, these providers may collect information such as page views, referral sources, device details, approximate location, and interactions with website content.
We will disclose relevant services through our cookie information or other appropriate notices where required.
You can manage cookies through your browser settings or our cookie preference tool, if available. Please note that browser-based opt-outs may not apply to every device or browser you use.
5. Advertising and Affiliate Links
World of Blackness may include advertising, sponsored content, or affiliate links to products and services offered by third parties.
If you click an affiliate link, the destination website or affiliate network may use cookies or similar technologies to record the referral and determine whether a qualifying action has occurred. This may allow us to earn a commission at no additional cost to you.
Third-party advertisers and affiliate networks may collect or process information according to their own privacy policies. We do not control the independent privacy practices of these organisations.
Where applicable, we aim to identify affiliate relationships and sponsored content clearly. Our use of affiliate links does not mean that we receive access to all personal information held by the retailer or service provider.
For more information, please review our Affiliate Disclosure page.
6. When We Share Information
We do not share personal information indiscriminately. However, we may disclose information in the following circumstances, where appropriate and lawful:
Service Providers
We may use third-party providers for website hosting, security, analytics, email delivery, spam prevention, technical support, and related services. These providers may process information on our behalf under applicable contractual and legal requirements.
Advertising and Affiliate Partners
If advertising or affiliate features are enabled, relevant information may be shared with or collected by advertising platforms, affiliate networks, and measurement providers as necessary for their operation, subject to applicable consent and privacy requirements.
Legal and Security Reasons
We may disclose information when reasonably necessary to comply with legal obligations, respond to valid legal processes, protect our rights, investigate suspected fraud, or protect the safety and security of our website and users.
Business Transfers
If our website or business is involved in a merger, acquisition, restructuring, or transfer of assets, information may be transferred as part of that transaction, subject to applicable privacy law.
With Your Direction or Consent
We may share information for other purposes when you request or authorise us to do so.
We do not claim that no data is ever shared with third parties. The information shared depends on the features and services actually operating on our website and the applicable legal requirements.
7. International Data Transfers
World of Blackness serves readers internationally. Our website hosting providers and other service providers may process information in countries outside your country of residence.
Where personal information is transferred internationally and applicable law requires safeguards, we will take appropriate steps to protect it. Depending on the circumstances, these safeguards may include adequacy regulations or decisions, approved contractual protections, or other legally recognised transfer mechanisms.
The privacy laws in another country may differ from those in your place of residence.
8. How Long We Retain Information
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including operational, security, legal, and recordkeeping requirements.
Retention periods may vary depending on the type of information and why it was collected. For example:
- Correspondence may be retained long enough to respond to and manage an enquiry.
- Newsletter information may be retained while you remain subscribed and for a reasonable period afterward where necessary to maintain suppression or compliance records.
- Security logs may be retained for a limited period appropriate to security and operational needs.
- Records required for legal or regulatory purposes may be retained for the period required by law.
When information is no longer required, we will take appropriate steps to delete it or anonymise it, subject to applicable legal obligations.
9. How We Protect Your Information
We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse, alteration, and disclosure.
Depending on our systems and service providers, these measures may include access controls, security monitoring, software updates, backups, and secure connections.
However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure. We cannot promise absolute security, but we aim to manage information responsibly and respond appropriately to security incidents.
10. Your Privacy Rights
Depending on your location and the laws that apply, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information in certain circumstances.
- Request restriction of certain processing activities.
- Object to processing based on legitimate interests in certain circumstances.
- Request a portable copy of certain information.
- Withdraw consent where processing relies on consent.
- Opt out of direct marketing communications.
- Lodge a complaint with your relevant data protection authority.
Some rights are subject to legal exceptions and conditions.
UK and European Economic Area Residents
If UK GDPR or EU GDPR applies to our processing of your information, you may exercise the rights available to you under the relevant law.
In the United Kingdom, you may contact the Information Commissioner’s Office (ICO) for guidance or to make a complaint: https://ico.org.uk/.
In the European Economic Area, you may contact your local data protection supervisory authority.
Residents of Certain US States
Some US state privacy laws provide additional rights, which may include access, correction, deletion, portability, or opting out of certain targeted advertising or data-sharing activities. These rights depend on the law applicable to you and whether it applies to our activities.
To submit a privacy request, contact us using the details in the final section of this policy. We may need to verify your identity before completing certain requests.
11. Email Communications and Newsletters
If we offer a newsletter, we may use your email address to deliver the updates you requested and manage your subscription.
You can unsubscribe using the link included in a marketing email, where available, or contact us directly.
Unsubscribing from marketing emails does not necessarily stop essential service-related or administrative communications, where such communications are lawful and necessary.
We will not describe you as subscribed to a newsletter unless you have actually subscribed or otherwise authorised the communication.
12. Third-Party Websites and External Links
Our articles and pages may link to external news organisations, research institutions, retailers, social media platforms, affiliate partners, and other websites.
These external websites operate independently and have their own privacy policies and practices. We are not responsible for their content, security, or handling of personal information.
We encourage you to review the privacy policy of any external website before submitting personal information or completing a transaction.
13. Children’s Privacy
World of Blackness is a general-audience news and digital media website and is not intended to knowingly collect personal information from children in circumstances prohibited by applicable law.
If you believe a child has provided personal information to us inappropriately, please contact us. We will review the request and take appropriate action where required by law.
14. Social Media and Embedded Content
Our website may link to or, if enabled, embed content from third-party services such as video platforms, social networks, or other publishers.
When you interact with these features, the relevant third party may collect information about your device or activity in accordance with its own policies. Some embedded content may use cookies or similar technologies.
We encourage you to review the privacy terms of the relevant platform before interacting with its content.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, technology, services, or legal obligations.
When we make changes, we will update the “Last updated” date at the top of this page. Where required by law, we will provide additional notice or obtain consent for material changes.
We encourage you to review this page periodically to remain informed about our privacy practices.
16. Contact World of Blackness
If you have questions about this Privacy Policy, wish to exercise a privacy right, or want to raise a concern about how your information is handled, please contact us:
Website: https://worldofblackness.com/
Email: info@worldofblackness.com